Thinking, Fast and Slow
by Daniel Kahneman
This book, written by a Nobel prize winner in economics (who was not even an economist) was part of a team with Amos… who did the breakthrough thinking about uncertainty in rational behavior that has led to the development of behavioral economics. Kahneman helps us to understand at a brain function level how some of the things we assume are true actually represent errors in our perceptions, particularly when we are dealing with uncertainty. This is helpful to both professionals and parties in understanding better how we process information as we make decisions in ways that sometimes don’t serve our best interests.